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Chartbeat Raises $9.5 MM, Refines Metrics

“Set to debut over the next few days, the new dashboard includes a new “Engaged Time” metric, which doesn’t count viewership when site visitors have windows open in another tab, or when they aren’t actively viewing, reading, or commenting on a given page.

“For the very first time, [clients] can finally go beyond eyeballs and clicks and understand which content is making an impact, what’s engaging people’s heads and hearts,” Haile promised.”