Chartbeat Raises $9.5 MM, Refines Metrics
“Set to debut over the next few days, the new dashboard includes a new “Engaged Time” metric, which doesn’t count viewership when site visitors have windows open in another tab, or when they aren’t actively viewing, reading, or commenting on a given page.
“For the very first time, [clients] can finally go beyond eyeballs and clicks and understand which content is making an impact, what’s engaging people’s heads and hearts,” Haile promised.”